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Jul 19, 2018

According to digiday.com, Hyundai and Amazon are a new match made in heaven. The Hyundai brand is now able to use Amazon to learn more about customers in an effort to better serve them. An added bonus is allowing them to view Hyundai inventory from the highly regarded online shopping platform, Amazon. As your nearest Hyundai dealer in Avenel, NJ, we couldn’t be more excited.

By launching an online showroom on Amazon Vehicles, the Hyundai brand is reaching an even wider range of customers than before, especially when it comes to the millions of Amazon Prime members. Gaining insights about customers who use Amazon will be a great tool for Hyundai officials to use moving forward according to Dean Evans, chief marketing officer for Hyundai Motor North America.

“If you look at the most reputable brands in the U.S., Amazon is number 1,” said Evans. “I don’t mind cozying up to that brand and having those kinds of customers who shop on Amazon because they have the most trust [in Amazon] than any brand in the U.S.”

In this dedicated Amazon showroom, customers can review model details, search inventories and pricing details, as well as check out reviews. Hyundai is the first car manufacturer to launch a dedicated page like this on Amazon, who has also worked closely with Amazon in the past with the “Prime Now, Drive Now” test drive booking service on Amazon.

As Hyundai dealers, we can’t wait to see the success of this newly launched program blossom. You can visit our website or come see us in person to learn about our many Hyundai new car deals available currently. And of course, hit us up on Amazon to see what that new showroom is all about!